Jewish Cultural Quarter

A website for the Jewish history of Amsterdam

In the late 16th century, Portuguese and Spanish Jews fleeing from the reformation started settling in Amsterdam. It was the start of 400 years of Jewish history of Amsterdam. Nowadays, six institutions showcasing the religious and cultural life of the Jewish community together comprise the Jewish Cultural Quarter (JCQ). Amongst other things, they show those early days of Iberian refugees, the Central-, and Eastern-European Jews that came in the centuries after, the influence they had on Amsterdam' public life, the horrors of World War 2 and the community trying to get back on its feet afterwards.

Total Design designed the visual identity for the Jewish Cultural Quarter. The challenge: don't make use of obvious symbols like the Star of David or a Menorah. The new logo was inspired by the square patterns found in the Great Synagoge.

As a teammember on this project I designed the website and a special site about the life and work of artist Charlotte Salomon. (Check it out, her story is seriously mindblowing.) The idea behind the site is that nothing in history stands on its own: every story is connected by people, places, events and objects. In the website, over 150.000 photos, newspaper articles, paintings, religious objects, posters, anekdotes and much more come together to tell the story of the Jewish neighbourhood of Amsterdam.


2015 - present


Digital designer, project manager



Team size


Read more about this project at Total Design.