DPG Media branded content platform

Branded content at scale


2018 - 2020


Digital designer, strategist, project manager

Project scope

Product development, business design


Total Design

Every day, millions of people read DPG Media’s online and offline publications. Its branded content has great potential, but the process of making online advertorials was complex and time-consuming. We designed and built a modular Content Management System (CMS) that allows DPG Media to produce branded content in the form of one-pagers at scale. Now it’s not only much quicker to produce advertorials, but it also improves their quality through standardization. Because the CMS has well-designed templates and the technology is easy to use, the content comes forward to shine. With a 90% decrease in cost, DPG Media can now offer many more companies besides the highest-paying advertisers branded content on beautiful onepagers.

Read more about this project at Total Design.