Royal FloraHolland

Royal FloraHolland is the biggest flower auction in the world with an annual turnover of 4.5 billion euros. As with many industries, it has the challenge of establishing its digital presence when moving much of its business from the physical to the online realm. Our solution was an ambitious, innovative, smart, new visual identity for Royal FloraHolland.

Within 6 months of intense work, we redesigned Royal FloraHolland’s website, mobile app, dashboard, online services, members’ forum, and emails. Next to that, I worked on the interaction design of the new features and an online strategy for Royal FloraHolland.