AIMMS

A massive boost in UX quality for mathematical optimization software, helping companies like Nike, Heineken and DHL make confident decisions

AIMMS makes the best out of complicated situations. They do that literally: When a business process has many moving parts, AIMMS' top-notch software can calculate optimal solutions. If a big company has a few dozen distribution centers, hundreds of suppliers, thousands of trucks, and millions of customers, AIMMS can help it model warehouse locations, inventory, distribution, sales and operations planning and much more.

Year

2017 - 2020

My role

Product design, strategy, UX consultant, workshop host, webdesign

Team

Total Design

"This is the most progress we've made in years, in one week."

– Client reaction after the first design sprint

Before: The interface at the start of the project

After: The interface after a year of working together

While AIMMS' prescriptive analytics software is world class, its user experience (UX) was not there yet. That's where we came in. Our goal is to improve its UX so that AIMMS' customers can focus on optimizing their businesses instead of struggling with the software. We kicked off with a design sprint in Seattle and followed up with developing a road map, built a design system and a component library, gave talks at conferences, worked closely with AIMMS' developers in the Netherlands and India, and had lots and lots of conference calls.

One week workshop. The challenge: Designing a user interface to create user interfaces

After two years of close collaboration with us, AIMMS' software has now an appealing, intuitive interface and user-friendly features. All of its new applications have UX design ingrained from the get-go.