AIMMS

A massive boost in UX quality of mathematical optimization software, helping businesses like Nike, Heineken, and DHL make confident decisions

AIMMS’ prescriptive analytics software calculates optimal solutions for warehouse locations, inventories, distribution, sales and operation planning, and much more. While their software was world-class, its user experience (UX) was not there yet. Our goal was to improve the UX so that AIMMS’ customers could focus on optimizing their businesses instead of struggling with the software.

Year

2017 - 2020

My role

Senior UX Designer & Consultant

Scope

Product design & development, UX design & strategy, Design system, Web design

Team

Total Design

“This is the most progress we've made in years, in one week.”

– Client reaction after the first design sprint

Before: The software interface at the start of the project

After: The software interface after one year working together

We kicked off with a design sprint in Seattle, then developed a road map, built a design system and a component library, gave talks at conferences, worked closely with AIMMS’ developers in the Netherlands and India, and had lots and lots of conference calls.

One-week workshop’s challenge: Design one user interface for creating user interfaces.

After two years of close collaboration with us, AIMMS’ software now had an engaging, intuitive interface and user-friendly features. All of its new applications had UX design ingrained from the get-go.