Hi. I'm a designer. I'm good at making complex software simple

I design digital solutions for businesses: Saas, platforms, dashboards, design systems, mobile apps, websites. I love working on diverse projects and leading teams to turn complexity into simplicity. My passion is to weave design, AI, technology, and commerce into viable possibilities.

Currently

Source.ag
🍅🥒🫑

Empower greenhouse produce growers to boost fruit and vegetable yields with AI. As Lead Product Designer, I’m responsible for the UX of all shipped products while Source.ag grows to multi million euro annual recurring revenue.

Previously

AIMMS

Help businesses make confident decisions by making mathematical optimization accessible and intuitive

Maykers

Disrupt the agriculture business by creating a B2B digital marketplace as the Amazon of farming
Arbeidsmarkt InZicht

Give labor market professionals insights with storytelling dashboards
Royal FloraHolland

Digital presence of the world’s biggest flower auction
More work

Other organizations I've worked with

  • Ahold Delhaize
  • Algemene Bond Uitzend­onder­nemingen
  • Appic
  • DPG Media
  • De Designpolitie
  • De Nederlandsche Bank
  • Gemeente Amersfoort
  • Gemeente Eindhoven
  • Gemeente Hoorn
  • Gemeente Rotterdam
  • GrowWork Group
  • ING Bank
  • Jewish Cultural Quarter
  • Kramp
  • Leadboxer
  • NN Group
  • NN Investment Partners
  • Provincie Noord-Brabant
  • Radboud Universiteit
  • Royal FloraHolland
  • Skytree
  • Spaarne Gasthuis
  • Total Design
  • TU Delft
  • Vrije Universiteit

🖖Hi, I'm a product designer leading UX/UI teams for businesses of all sizes to turn complex challenges into impactful solutions.

As a designer, I design digital products from the ground up and optimize them as they grow. As a team lead, I manage diverse internal and external stakeholders to build consensus that drives success.

The range of products I've shaped: AI, B2B SaaS, marketplaces, dashboards, mathematical frameworks, and platforms.

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Get in touch

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