2018 - 2020
My roleSenior UX Designer
ScopeUX design & strategy, Visual identity, Data visualization
TeamTotal Design
When policy makers need information on unemployment numbers, education, vacancies or job trends, ETIL delivers. For many years they have delivered data on the labour market to local governments and other professionals. But having the data is only the beginning - what could be the next step? Together, we developed a strategy and created a new brand and platform: AArbeidsmarktInZicht.nl. This platform connected data to storytelling that was regional and relevant to the users. It answered questions such as “What do the numbers mean? Is the trend rising or falling? Is the unemployment rate high or low compared to the benchmarks? Are education and job requirements aligned? Are these issues the same or different in other regions?” With 2 piloting provinces, the platform has now expanded to 9 provinces and 10 regions, providing highly relevant input to labor market professionals in more than 75% of the Netherlands.
Read more about this project at Total Design.