Arbeidsmarkt InZicht

A storytelling dashboard especially designed for labor market professionals

Year

2018 - 2020

My role

Senior UX Designer

Scope

UX design & strategy, Visual identity, Data visualization

Team

Total Design

When policy makers need information on unemployment numbers, education, vacancies or job trends, ETIL delivers. For many years they have delivered data on the labour market to local governments and other professionals. But having the data is only the beginning - what could be the next step? Together, we developed a strategy and created a new brand and platform: AArbeidsmarktInZicht.nl.

This platform connected data to storytelling that was regional and relevant to the users. It answered questions such as “What do the numbers mean? Is the trend rising or falling? Is the unemployment rate high or low compared to the benchmarks? Are education and job requirements aligned? Are these issues the same or different in other regions?”

With 2 piloting provinces, the platform has now expanded to 9 provinces and 10 regions, providing highly relevant input to labor market professionals in more than 75% of the Netherlands.

We have a dashboard, what could be the next step? Together, we developed a strategy. First, connect data to storytelling, then make it regional and personal to increase relevance

With two provinces as a launching customer, the platform has now expanded to nine provices and ten regions, providing relevant input to labourmarket professionals in more than 75% the country.

Read more about this project at Total Design.

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