2016
My roleSenior UX Designer & Strategist
Project scopeUX design & strategy, Visual identity
TeamTotal Design
The Jewish Cultural Quarter (JCQ) comprises 6 institutions showcasing the religious and cultural life of the 400-year-old Jewish community in Amsterdam. Total Design was tasked with designing the visual identity of the JCQ with a challenge: Don’t use obvious symbols like the Star of David or a menorah. We designed the new logo by using the square patterns found in the Great Synagogue in Amsterdam. In this project, I designed the JCQ’s website and a special site showing the life and work of artist Charlotte Salomon. (Seriously, check it out. Her story is mind-blowing.)
The concept behind the JCQ’s website is that nothing in history stands on its own. Every story is connected by people, places, events, and objects. In the same manner, over 150,000 photos, newspaper articles, paintings, religious objects, posters, anecdotes, and many more came together in the JCQ’s website to tell you the fascinating story of the Jewish community in Amsterdam.
